Ruben is the CEO of Sail, Layer Group’s design and development agency. With a unique background in both marketing and development, he bridges creative thinking with technical execution. He has a deep understanding of how technology and design can be used to solve complex challenges and unlock business potential. Ruben is passionate about data-driven problem solving, user experience, and building digital solutions that create real impact.

Fredrik is CEO of Horn & Co, Layer's advertising and PR-agency. He has more than 20 years of experience as a communication advisor and has contributed to the strategy and the output of it for many of the biggest brands in Norway. Frederik has won numerous creative awards, and he has been the managing director for more than 15 years, which gives him a solid business understanding.

Frederik is a guest lecturer at BI Norwegian Business School, and was awarded Keynote Speaker of the Year in 2018.

Alf Ruben is the CEO and founder of People Made Machines, Layer Group’s AI consulting firm. Alf has a hands-on, results-oriented approach to connecting top AI talent with the right projects. With over a decade of experience in IT consulting and business development, he has held key roles at Norconsult, Omegapoint, and Folq. At Folq, he led the sales department and played a central role in positioning the company as Norway’s fastest-growing IT firm, as recognized by Deloitte. Alf is known for his straightforward leadership style, strong commercial instinct, and focus on building lasting value through talent, precision, and execution.

Hans Petter is head of Solution, Layer's AdTech department that helps publishers optimize and monetize their ad stack and inventory. He started his career in TradeDoubler, and prior to Solution worked 9 years in Schibsted Media Group, building up two of their startup companies. He is passionate about business development, optimization and efficiency.